FAQ · DIGITAL HQ
Q1. How does Digital HQ’s AI reputation management work?
Our AI tool monitors and responds to Google reviews for your dealership. Dealers can choose to respond to all reviews, only positive ones, or focus on negative feedback. Replies are generated in English or French, ensuring professionalism.
Q2. Why is online reputation important for dealerships?
Over 90% of car buyers read Google reviews before visiting a dealer. Prompt responses build trust, improve local SEO, and increase showroom traffic.
Q1. What are local listings, and why do they matter?
Local listings (Google Business, Yelp, Bing) improve your visibility in “dealership near me” searches, drive more local traffic, and strengthen SEO.
Q2. How does Digital HQ improve local SEO?
As a Canadian automotive agency, we optimize Google Business profiles, ensure NAP consistency, and publish content designed for your PMA.
Q1. What consulting services does Digital HQ provide?
We manage vendors, analyze costs, coach staff, optimize internet lead handling, and help dealers increase pump-in within their PMA.
Q2. Can Digital HQ train dealership staff?
Yes. We provide hands-on training on internet lead management, customer engagement, and digital best practices.
Q1. What digital ad platforms does Digital HQ use?
We run targeted campaigns on Google Ads, Facebook, Instagram, YouTube, and TikTok — tailored to automotive.
Q2. How do you measure campaign results?
We track cost per lead, cost per sale, traffic, and ROI with detailed reporting.
Q1. Does Digital HQ provide traditional advertising?
Yes. We manage billboards, newspaper ads, magazine ads, radio, and TV commercials for dealerships.
Q2. How do traditional ads complement digital?
We combine offline ads with digital campaigns for maximum reach and impact.
Q1. How does Digital HQ manage dealership social media?
We handle content creation, scheduling, engagement, and ads across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
Q2. Can Digital HQ provide bilingual content?
Yes. As a Canadian agency, we create English, French, or bilingual content.
Q1. What website management services does Digital HQ provide?
We update dealer websites with OEM promotions, inventory, third-party integrations, SEO, and content.
Q2. Why is website management important for dealerships?
Most buyers check websites before visiting. An outdated site hurts leads and sales.
Q1. Does Digital HQ create videos and reels?
Yes. We produce professional automotive videos, reels, and campaigns for inventory, promotions, and branding.
Q2. Why are videos important for dealerships?
Video content increases engagement, boosts SEO, and attracts more buyers on social media and YouTube.
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