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Profile

Join date: Aug 31, 2025

About

Sofia Calafatis is the Founder of Digital HQ, a leading automotive marketing agency in Canada. With over 25 years of experience in the automotive industry, Sofia has worked closely with dealerships nationwide, helping them grow through SEO, digital advertising, social media, and video marketing. Her deep understanding of dealership operations and consumer behavior sets her apart as a trusted partner for auto retailers seeking digital growth.


As a digital strategist and industry leader, Sofia combines hands-on dealership knowledge with innovative digital solutions to help clients boost visibility, generate quality leads, and increase sales. Passionate about the automotive sector, she leads the Digital HQ team of specialists—journalists, videographers, designers, and social media experts—who deliver turnkey marketing strategies that drive measurable results.

Posts (6)

Oct 16, 20254 min
Why Local SEO is the Secret to Winning “Near Me” Car Buyers
Near me” searches are exploding, and they often lead to immediate action. Local SEO is the key to being visible when buyers are ready to make a decision. By optimizing your Google profile, collecting reviews, and staying active online, businesses can connect with high-intent local customers. With the right mix of SEO, social media ads, and reputation management, you can dominate local search and turn online visibility into real sales.

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Oct 9, 20254 min
The Future of Automotive SEO: How Dealerships Can Dominate Google in 2025
In 2025, almost every car buyer starts their journey online, making SEO more important than ever. To stand out on Google, businesses need fast websites, strong local profiles, helpful content, and positive reviews. When combined with social media ads and reputation management, SEO becomes a powerful tool to attract more leads and turn searches into sales. Digital HQ helps automotive businesses build smart strategies to dominate online and grow.

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Sep 29, 20255 min
Social Media Reels for Car Dealerships: A Game-Changer in Automotive Marketing
Short-form video is transforming the way dealerships connect with car buyers. Social Media Reels are more than just trendy—they’re a powerful tool to showcase inventory, build trust, and drive sales. Discover why Reels are the future of automotive marketing and how your dealership can use them to turn views into test drives.

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